Revolutionizing Direct Bookings

GWS Partners with HotelTech Experts Userguest to Empower the Mauritian Hospitality Sector.

Hotels in Mauritius gain access to cutting-edge AI-powered solutions to boost direct revenue, reduce OTA costs, and deliver personalized guest experiences.

Userguest, a leading provider of AI-powered direct booking solutions for hotels, has entered into a strategic partnership with GWS, a digital and media agency in Mauritius. Through this partnership, GWS will act as an official reseller of Userguest’s innovative platform, bringing cutting-edge revenue-boosting tools to hotels across the island.

This collaboration will enable Mauritian hoteliers to increase direct revenue, reduce dependency on online travel agencies (OTAs), and create more personalized guest experiences. Userguest’s platform leverages advanced algorithms and AI to analyze real-time user behavior on hotel websites, delivering tailored messages and incentives based on factors such as user interests, location, and inventory availability. Hotels using Userguest’s solutions consistently achieve an average +30% uplift in direct bookings and revenue.

In addition, Userguest offers AdsPlus, a next-generation paid ads solution designed specifically for hotels. AdsPlus uses AI optimization to maximize the profitability of hotel ad campaigns on Google, Meta, and Bing. Hotels using AdsPlus report an average 15:1 return on investment, making it one of the most effective digital advertising solutions in hospitality today.

Jacques David Commarmond, CEO of GWS, commented: “
At GWS, we are constantly seeking innovative technologies that can add real value to our partners. Userguest’s solutions are uniquely designed to help hoteliers in Mauritius reduce costs, boost direct revenue, and provide guests with a more relevant and personalized booking journey. We are thrilled to introduce this technology to the market and believe it will transform how local hotels approach direct distribution.” 

Assil Bernossi, Co-founder of Userguest, added:
 “Mauritius is a world-class destination, and we are excited to partner with GWS to support hotels in unlocking their full direct revenue potential. GWS’s strong local expertise and trusted relationships with hoteliers make them the ideal partner to bring our AI-powered solutions to the market. Together, we aim to empower hotels in Mauritius to maximize profitability, strengthen brand loyalty, and gain greater independence from OTAs.” 

This partnership marks an important step in Userguest’s mission to help hotels worldwide thrive in the competitive digital landscape while offering guests a smarter, more personalized booking experience. 

Laurent Fayolle, CEO of the tech venture investment arm of IBL Group, also emphasized the broader significance of this partnership:
“Tourism is a pillar of Mauritius’s economy, and our hotels need the right tools to keep their edge in a very competitive world. That’s why I’m proud we’ve been able to bring Userguest to Mauritius together with GWS. It gives our hoteliers practical, AI-driven solutions to win more direct bookings and build stronger relationships with their guests. For us, this isn’t just about technology—it’s about backing an industry that supports thousands of Mauritians and reinforcing our country’s standing as a world-class destination.”

About Userguest

 Userguest is a hotel tech solution trusted by hotels worldwide to grow direct revenue by combining AI-powered paid advertising, strategic traffic acquisition, and conversion optimization into one seamless platform. With features that increase qualified traffic, improve website engagement and convert visitors into guests, Userguest empowers hotels to take back control of their direct channel and reduce OTA reliance. Through a pioneering approach known as RMA, Userguest is the only direct bookings tool that automatically helps hotels generate incremental revenue and optimise inventory simultaneously. It is compatible with all booking engines and offers full support from a dedicated team that handles everything from integration to ongoing support and recommendations. A 30-day free trial is available with unrestricted access to the user-friendly dashboard and more than 30 features. 

About GWS 

GWS is a leading digital and media agency in Mauritius, dedicated to delivering cutting-edge technology products and services across multiple industries. With a strong presence within the digital ecosystem, GWS is committed to helping hotels adopt innovative solutions that drive efficiency, growth, and enhanced guest experiences. 

Reach out to us at : userguest@gws.mu